Did you ever think about improving search engine ranking on Google?
Your website is getting lots of traffic proves that you have used a practical methodology to boost the ranking. Do you have any idea where is your website traffic coming from? Remember, Search Engine Optimization (SEO), if you decided your traffic to visit your page from Google search.
So, what if people don’t find your page on Google search? Keep in mind that you will not have sufficient leads for your business if people cannot find your brand on any search engine. Probably your page will have 33% chances to get clicks only if it appears as a top result.
It simply shows that you can lose a significant part of potential traffic if your website does not appear on the number one page. Besides, 75% of the people even don’t bother to visit the second page of Google, and you cannot underestimate this fact.
Why are other websites resulting in higher than yours on Google?
The main reason is that other website owners are using effective strategies to rank on the Google search engine’s first page. Well, you can be one of those website owners that work hard to improve their SEO. It is not too late to start.
Though SEO is a slow process, it needs some time to show the results of good efforts. Building up the authority of a domain and the rankings of pages can take years. In the field of marketing, search engine optimization seems to be the slowest form till now.
So, let’s have a look at what is Search Engine Optimization briefly.
Search Engine Optimization (SEO)
From different search engines such as Google, Bing, or Yahoo, traffic is delivered to improve your website’s ranking, using organic or algorithmic search results in search engines is called SEO.
In this process, multiple strategies are used based on the analytics of your website. If your website appears more in the search results, the chances of the visitors on the page will also increase. You can boost the ranking of the pages without applying the search engine’s paid schemes.
Here you will find a practical answer to how to improve your search engine ranking on Google.
Using the tricks given below will help you boost the page ranking, ultimately. Before that, you need to understand the importance of using different website tools. Always remember to track the improvement and current status of your website with online tools. Analyzing all the facets of your website is highly recommended.
Other than general ways, there are some surprising ways that most people don’t know to improve the ranking on Google. The most common methods include improving user experience, getting backlinks, improving page speed, writing content, using images, and making a well-defined meta description.
It is an excellent but free tracking tool that might be tricky. However, it is beneficial because it has several effective reports. For instance, the Channels report will help you determine how organic traffic evaluates with other traffic to your website.
In the report, click on the “Organic Search” and dive deeper to see the Landing Page on Google. It is basically finding some pages that users searched on Google. Google Search Console appears when you see most keywords do not show up.
Google Search Console
With Google Search Console, you will find most of the particular keywords that Google Analytics does not provide. These are the keywords that people most of the time search for. Additionally, Google Search Console will inform you about the organic search rankings.
It clearly shows you will be able to find out how each page is ranking on your website for keywords that are searched on Google. Moreover, you will also find out any technical issues that can be harmful to the organic search level.
Now, let’s have a look at uncommon ways that can boost the ranking on Google.
1. Using Header Tags in Your Content
For your website, you must have crafted high-quality content. What if your content lacks headings? Actually, headings are another great way to enhance the user experience. With headings, you can divide the content into sections, which made it easy to read.
Moreover, with header tags, your content becomes attractive that lets users go through till the end. Reading is boring at times when you have lengthy paragraphs and long boring sentences.
Try to avoid using only text on your website because it puts the users off from reading long boring text. Nobody will spend time reading such content, and it is not worthy at all.
Therefore, the ranking of your website will affect badly. Using WordPress, you can change the header tags simply without any effort.
2. Your Site Must be Readable
Your audience must be a top priority while writing content for your website. If you write content according to your audience, it will be highly effective in improving your search ranking on Google. Your writing style, language, relevant information, and the layout of the content mutually play a role in encouraging people to visit and spend time on your website.
Also, try not to use a technical style of writing when your audience is not knowledgeable. If you have expertise in a technical field, it does not mean your audience will understand what you are saying. Your content should be readable enough for the majority of your audience.
You can use different online tools to find the readability score of your content.
3. Minimize Duplicate Content
Always upload unique content and try finding duplicate content on your site. Search engines always prefer uploading new content. So, if you find any duplicate content, make sure to remove it instantly or make changes to it.
Don’t publish the same thing over and over again. Keep in mind that Google will punish you for this act. Your content could be duplicated because of two major reasons:
a) Your site was created years ago, and it has lots of content. It might be possible that you forget the page or post about the same topic already on the site. This is not a kind of fully duplicated content, but it can be overlapped and important to merge the pages or posts into one or, better, remove it.
b) On the other side, it might be possible that you don’t know about the multiple versions of the same page. Accidentally, some pages get copied or made numerous versions for different purposes. For this, you must inform search engines about the duplicate content using a canonical URL.
On WordPress, you can use the Yoast plugin to assign canonical URLs to pages. It will help minimize the duplicate content on your website, and eventually, your site will improve the search rankings on Google.
4. Making an XML Sitemap and Monitoring Crawl Errors
Firstly, you need to submit a sitemap for making an XML.
With sitemap submission, pages of your website get indexed easily by search engines. The verification of Google Search Console is necessary to submit a sitemap with Google. Other than Google, you can submit a sitemap with a Bing search engine. It has a webmaster tools dashboard for submission.
Crawl Errors and Warnings
Search engines tend to crawl websites with the help of external or internal links on pages. Also, keep an eye on the warnings or errors that appear as broken links. Fix them, make redirects and make sure your website is running smoothly. Again you can check it online on Google.
5. Check Queries Report
At first, you need to find out keywords with high ranking. You can check it in the Google Analytics report. Choose “Acquisition,” “Search Console,” and then “Queries.”
According to the report, you will find out:
- All the keywords your website ranks for
- Impressions (how many times you appear in Google)
- Clicks (how many times your pages visited using the ranked keywords)
- Average position (how high your keywords are)
You can set filters from the settings according to your needs.
6. Use Content Marketing Strategy
Are you one of those who actively update the website from time to time? Being active for a website means that you are fully aware of what you are doing and what you will do in the future. Still, if you are not getting enough visits, it might be possible that people don’t know about your brand.
You cannot afford to wait for your visitors to come to you. Make sure to build a great content strategy that explains your website posts and connections with your audience on social media.
Driving more traffic to your website needs effective strategies to apply. For this, you need to ensure that you have fresh, unique, stimulating, and valuable content that has the potential to direct your audience towards your website.
If your website has truly helpful and relevant content, the chances of an improved conversion rate get higher. Eventually, you will have more traffic on your website. You can craft a whole new content file for the blog posts. People love seeing new information, and if you have unique content, it will be a great pick for you.
However, it is not the end; you can produce more exclusive content for a guest post published on other high authority websites. High authority websites cover from thousands to millions or even trillions of audience monthly. This is a double-sided profit situation where you deliver high-quality, unique content to other site’s owner, and in return, you get a massive crowd of audience.
7. Start Blogging
Blogging helps increase the ranking of your site, and you get a chance to boost your business. With blogging, you can find more leads and visitors for your website because it is a remarkable tool. Not only leads, but blogging helps improve SEO ranking.
You already know that high-quality content is mandatory for the enhancement of rankings. Your content is a great tool to keep the visitors come to your site again and again.
A blog is an ideal source to use for content that grabs the attention of users. With content, you can successfully make a vast group of readers that ultimately turns into your traffic that generates leads.
As mentioned above, header tags and the use of images are also viable methods to improve the search ranking. Your content must have external-internal links, proper use of keywords, increased readability, and a well-defined layout. Each one of them directly affects your ranking.
8. Google My Business
Are you finding a new source of getting more clients?
Well, Google My Business is all set to divert loads of audience towards your website. With this source, you can increase the chances of online visibility in terms of presenting contact details and the location of your business. That way, you will also get feedback as well as improvements from customers.
You need to have the following details for using Google My Business:
· Use of high-quality images
· Complete business information with a description
· Respond to all reviews on Google My Business
· Using posts to endorse offers, events, and content
· Make and upload videos
Wait for the Results
Apply all these unique tricks along with the most common ways to boost the ranking on Google. Wait a few days and see the results. You will find effectively functional outcomes after successfully applying all these strategies.
You will see visible ranking growth right after a few days. If you have implemented these tactics correctly, you will see positive results within a week. Just a few minor changes can turn the game, and you will see a significant effect on the search ranking on Google.
This is SEO!
SEO is not one-time gameplay. You need to repeat all the strategies persistently. Search engine optimization consists of the repetition of tactics that you need to apply. Continue repeating different SEO tricks and see visible improvements in ranking on Google.
Stay updated and analyze results often!