“It's nice to work with ClickOn. They do what they promises and definitely help you increase your visibility in search engines. Great Partner, Love to work with them.”
“I loved their attention to detail and thoroughness. It was refreshing to be managed by their hard work, instead of me having to do the managing.”
Our Work Procedure
USER BASED RESEARCH
Identifying target keywords and auditing your current site and rankings is not enough. We work with you to create buyer personas and truly understand the user intent behind search terms . Throw in thorough industry and competitor research. Layer in careful analysis of the SERPs, and we’ll build a seriously impressive results-driven SEO strategy .
Whether you are conducting your SEO campaign in London, the UK or internationally , we tailor our approach to you and your business . It’s all about you and who you want to attract via organic search. Whether you’re looking to increase rankings on Google, Bing, Yandex or Baidu, user based research is essential .
Content and link building steal the limelight, but onsite optimisation is the foundation of every campaign . Our onsite optimisation process is thorough. We combine user flow, conversion rate optimisation and technical SEO to set solid foundations . We leave no stone unturned. From optimising metadata to encourage high click through rates on SERPs to schema markup . We assess your robots.txt file and local SEO, as well as mobile responsive design that satisfies Google’s mobile first index, and much more !
Set up of relevant analytics such as Google Analytics, Google Search Console and SEMRush is all part of your onsite optimisation .
We are experts at integrating content marketing into our SEO campaigns. Content often forms the central function upon which your SEO will be built . Based on providing value to searchers and potential customers, all our content is created with a purpose .
We’ll optimise landing page content to deliver improved user and usage data. We’ll develop a content creation plan that secures targeted long tail keyword traffic and helps conversions . It also helps us earn organic backlinks. It’s content marketing that delivers SEO results.
Possibly the most infamous aspect of SEO. Our link building strategies are all above board, complying with Penguin 4.0 and based upon genuine exposure for the client. No linkspam here – you can view our link building as another form of digital PR.
It’s not just about high value guest posts or commentary. We also work on your NAP consistency, broken links and brand mentions to get the most out of your profile online.
DATA ANALYSIS & ITERATIVE IMPROVEMENT
Data need not be scary. In fact, for SEO it’s essential for iterative and agile improvement. That’s why we take steps to implement detailed tracking via Google Analytics, Search Console and SEMrush from the very beginning. We analyse user engagement & flow. We review search data, keyword rankings and traffic volume. We’ll assess goal conversions and CRO to continually improve results.
As an SEO agency we pride ourselves on the level of detail we incorporate into our bespoke, easy to understand reports. It’s just as important that our clients understand the why as well as the what when it comes to their SEO campaign.
Regular reporting, reviews and campaign clarity are central to our ethos as an agency. We also love to demonstrate the successes that campaigns have had. Clients relish the results and we enjoy the ego boost too – it’s a win win!
“Directive Consulting looks at each task proactively. I can say, without hesitation, that they are the best B2B agency I’ve ever worked with.”